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History

ANIMAL BRANDS® is a professional, customer-driven, service-oriented independent manufacturers' representation agency that has served the pet industry since 1976. Owned by partners Vicki Lynne and Jim Morgan, the company is located in central New Jersey.

A pioneer in strategic, just-in-time database systems, ANIMAL BRANDS® is well known for its customized marketing and sales programs for each of its non-competing principals. Programs are specifically developed for long-term, loyal, and mutually-profitable relationships between manufacturers, distributors, and retailers.

Elements of the Full-Circle Marketing System™ enable the company to selectively implement professional marketing and selling strategies to achieve on-going, high-profile, brand name recognition in horizontal and vertical markets to support sales and distribution.

 

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